「鬼は外 福は内」is pronounced Oni wa soto Fuku wa uchi, meaning the demon is out and happiness is in.
We have a festival called setsubun (節分) , which literally means “Seasonal division” and it is the day before the beginning of spring in Japan, which is 3rd of February. During the setsubun event, we through beans toward outside from our home saying “ Oniwa soto” meaning the demon is out, and then turn around to your home from the window and through beans saying “Fukuwa uchi” meaning happiness is in, wishing for bringing happiness to your home and family.
These small sake cups called Ochoko has demon face outside and happiness (福) is written inside of the cup.
The demon is rather cute looking, but he scares away many kids lol.
The price is 1,800 yen + tax (as of 9th of January 2016) and they are made in Tokyo.
You can pay by Paypal now, so we can ship outside of Japan upon your request. So if you are interested in purchasing any of the products on this blog, please let us know.
If you are in Tokyo, you can visit us at
2-22-15 Minamiaoyama, Minato-ku, Tokyo, Japan
Only 1min walk from Ginza line Gaienmae station exit 1b.